The founder of pawka is Wu Yue. PAWKA was established in 2022. It is a cutting-edge pet DTC brand focusing on health, technology and intelligence. PAWKA advocates a more healthy and natural concept of pet raising. Targeting urban pet owners aged 23-30, PAWKA has launched pet food product formula standards in China such as "Pet Second Meal", "Pet Light Nutrition", and freeze-dried cat grass. A series of snacks, the Growth Bangbang series of goat milk bars have also been loved by tens of thousands of pet owners.
Paoka is a DTC brand focusing on healthy and sustainable pet lifestyle. Currently, PAWKA is in the stage of brand building and Whole Pet Food1 (hereinafter referred to as 'WPF') pet food research and development. It is also the first time in China to propose "Pet Second Meal 2", "Pet Light Nutrition 3" and other pet foods. Brands of food product formula standards.