Zhongheng Pets has newly launched its own brand "LUUKS UP", which is a comprehensive brand of pet supplies targeting young people and trendy brands. Sammy was appointed as the deputy general manager of brand marketing to comprehensively manage the brand from product research and development, marketing, and channel sales.
Zhongheng Pet was established in November 11, 2009 Japan, a national high-tech enterprise integrating the R&D, design, manufacturing, sales and service, logistics and related industries of pet consumer products. The company is headquartered in the National High-tech Zone in Yancheng City, Jiangsu Province, with branches in Belgium in Europe, Cambodia in Southeast Asia, and Wisconsin in the United States. It independently develops and produces pet daily necessities series, toy series, beauty products series, cleaning product series, snack series and other series of products, which are exported to more than 50 countries and regions including Europe, America, Japan and Southeast Asia. This time we launch our own brand "LUUKS" up" is to lay out the domestic sales strategy, develop its own brand building, and use its strong supply chain advantages to provide high-quality and innovatively designed pet products to the domestic market.
Samny has more than ten years of experience in the pet industry and has served successively Senior management positions in many well-known companies in the pet industry. This time he joined Zhongheng Pet to create a new brand "Luuksluuks" "up" will use its senior brand management and sales experience to help brand development. Break down the incompatible barriers between products, marketing, and sales, and implement innovative pet brands that are favored by consumers, have channel commercial value, and reflect cultural output.
< p>The target audience of the "luuks up" brand is young and fashionable consumers. It is supported by breaking the gaze of pet owners from aloof, viewing the world from the pet's perspective, realizing practical and convenient product function design, and designing Products that meet the comfort requirements of pets and owners, presenting a lively and varied visual enjoyment.
In order to enhance the brand memory, "LUUKIS luuks "up" is expanded with the theme element of "Weather Series" and integrated into the design and packaging to achieve the unity of the brand image. It means to enjoy every cloudy, rainy, snowy and sunny day when pets and owners are together. The relationship between pets and pet owners They are independent of each other but closely connected. It is your pet, your companion, and your emotional sustenance, but at the same time it is an independent individual separated from you. It has its own likes and dislikes, its own joys, sorrows, and sorrows, and faces changes in the weather. , there will also be mood swings.
