“Smart pet products are very popular because people’s concept of raising pets has changed in recent years. Spending hundreds of dollars to buy a feeding and watering machine is becoming more and more common for the post-90s generation. thing."
Recently, an e-commerce operations manager told us that the store currently has mostly new customers, and the best-selling pet water dispenser has become a hot item in the store due to its relatively low unit price. With the huge market growth, the spring of domestic pet smart phones has arrived.
According to surveys, China’s urban pet (dog and cat) consumer market will reach 206.5 billion yuan in 2020, an increase of 2% over 2019 and an increase of 60% over 2015. In the past five years, the pet economy has developed rapidly. Pet smart products account for the second largest share of the “other economy” after pet food and snacks, and more than 50% of pet owners have purchased smart devices specially designed for pets.
Tmall platform data shows that pet smart homes have become the first dark horse of Double 11 in 2020, with sales increasing 58 times year-on-year. Pet water dispensers, automatic feeders and smart cat litter boxes have become The “three big pieces” of the pet smart home market.
The current competitive landscape of my country's smart pet industry has not yet been fully formed, with the leading positions being basically occupied by brand manufacturers such as Donis, Xiaopei, and Hohmann. Compared with foreign companies, domestic companies have a relatively rich product structure, showing a phenomenon of "multi-point blooming".
Donis is among the first batch of "experienced" companies in China to deploy pet intelligence. It was listed on the Nasdaq Stock Exchange in the United States as early as the end of 2017 and is the first Chinese company to be listed with the concept of pet intelligence. The first smart device launched was a pet smart collar, and new products were developed based on this, including feeders, water dispensers, toys, etc.
Other emerging smart pet companies, such as Xiaopei Pet and Hohmann Technology, are in the mid-to-late stage of financing, have diverse product lines, and have good-looking product packaging.
Xiaopei Pets completed the "C+" round of financing on September 18 last year and currently has plans for an IPO. Xiaopei Pets has a strategic layout of "multiple brands and multiple categories". After pet small household appliances, Xiaopei has extended its reach to pet hospitals, pet stores and more pet peripherals.
Horman Technology also completed the Pre-A round of financing last year. Focusing on the theme of "Pet Quality Lifestyle Home", it creates a product matrix of smart home + life fun. Its core products are smart feeders, There are three types of smart water dispensers and smart cat toys, alsoTake the mid-to-high-end route.
Among them, Donis, which is favored by capital, originally specialized in pet leashes, and later developed a product line of smart pet equipment. It quickly opened up the market with the help of its original brand's reputation and quickly occupied the market in the early stages. market share. According to the financial report for the first half of 2020, the revenue of Dornis smart pet products increased by 271.2% compared with the same period last year, which has exceeded that of pet traction products. The development of the sector has successfully shifted from traditional pet products to smart pet products.
According to an announcement by Dornis USA, relying on its advantages in the entire industry chain, it has received a formal order for automatic pet feeders from Petco, the leading retail leader in the pet industry in the United States, this year. Its products will be sold in 1,600 Petco stores. Listed on offline pet chain retail stores. In addition, Target.com, the second largest retail department store group in the United States, and Costco, a high-end membership-based supermarket, have also turned to Donis for product distribution.
Donis controls a network technology company whose main business is the development of the Internet of Things for pets. It announced that it is cooperating with Europe's second largest telecom operator Telenor to develop a new generation of global positioning capabilities. Pet locator. In the future, we will use locators, feeders and other smart devices to build a pet ecological chain platform with tens of millions of dollars, and create pet mobile applications that meet the needs of smart device management, online vertical shopping, health data management, and social entertainment for pet friends.
Judging from Dornis’ smart business layout of “multiple sectors, one platform”, Dornis is definitely very “ambitious”. While many emerging brands are still just trying to "hit the big time" and "launch new products," Dornis has already set its sights on hundreds of millions of global users. Dornis not only makes products, but also builds its own "net". I believe that once the web is formed in the future, the potential will be huge.
The pet-raising trend is getting more and more intense, and domestic manufacturers are hoping to seize the pet economic dividends. At present, pet hardware is still in its infancy, and no one has a clear reference. So how to achieve " "Overtaking on corners" still needs further certification by the market.
